Online Stud Sale Auction Proves User Friendly

Key Features

  • Bid on any lot at any time
  • Buyers can set maximum proxy bids
  • Bid from home or remotely
  • Full online catalogue incl. video of each lot
  • No stress on bulls, pre inspection welcome
  • 17 bulls averaged $3720, top $10,000

Paringa Livestock this week successfully held Australia’s first online auction through

The sale was watched online nationwide over the two days with over 600 interested viewers.

Buyers commented how user friendly and easy the process was to register and bid.

27 Yearling Charolais bulls were offered, selling to Victoria, NSW, SA, Tasmania and Queensland.  The top priced bull (pictured) , a 13 month yearling weighing 630kgs sold for $10,000 to Branchview Charolais, Dalby Queensland.  This highly sought after bull ranks in the top 1% of 1% on all indexes.

Stud bulls also sold to Frank Sorraghan of Wagga Wagga, while bulls also went to commercial producers in Bairnsdale, Yarra Valley, Mansfield, Wangaratta, Tasmania and South Australia.

“All the bulls were just 13 months, so considering their age and the new format I am happy with the result” said Tom Lawson, Paringa’s principal. “We provided buyers with comprehensive information on each bull including video footage, so people could buy remotely without the need to travel”.

The auction wrapped up the Spring selling season, Paringa has sold 100 yearling bulls (private treaty and auction) and 70 Highlander® and Primera ®rams.

This followed an interesting mix of events at Paringa Yea. On Wednesday Paringa opened their gates for a Next Generation Genetics Day, with the launch of NZ bred rams and Red Angus and Black Stabilizer® bulls sold by private treaty. The eager crowd of over 100 cattle and sheep producers enjoyed the bull and ram selection morning, and afternoon presentations from Daniel Absolom of Focus Genetics NZ, James Peddie SW Victorian Lamb Producer, and Peter Tuohey of Charlton Feedlot.

For more information on Paringa Livestock and its bull and ram programs check out their new look website